How to Quickly Judge If a Supplier Is Reliable: A 2-Minute Checklist

How to Quickly Judge If a Supplier Is Reliable: A 2-Minute Checklist

You found a new supplier. Their brochure looks great. Their price seems fair.
Now comes the real question:

Can I trust them?

Here’s a fast, field-tested checklist you can use in under 2 minutes—especially useful before issuing that first PO.

The 8-Point Reliability Check
#CheckpointWhat to Look For
1Business LicenseMatch the name, type & legal person with the bank info
2Factory PhotosMust be recent, not catalog-style; look for people, layout, real activity
3Response LogicDo they just say “yes”? Or explain how they’ll do it?
4Quote ConsistencyIs the lead time & MOQ realistic—or copy-pasted?
5Certs with ValidityISO/CE/FDA—double check date & issuing body
6Reference TransparencyWill they name real clients or vague “overseas buyers”?
7Account TypeAvoid personal bank accounts unless justified
8Quality OwnershipAsk: “Who signs off on outgoing QC?”—the answer reveals a lot

Remote Consulting: What Works

This case confirmed a few things we’ve learned over the years:

  • Screensharing is better than PowerPoint
  • Real-time registry checks (like Qichacha, Tianyancha) expose shell entities fast
  • Suppliers who hesitate to show floor photos = risk signal
  • Asking “Can I speak to your quality manager?” in a first call is a great stress test

Pro Tip

Ask this in your first call:

“Can you show me a product you shipped this month and walk me through the process?”

Reliable suppliers will either happily screen-share or tell you when they can.
Suspicious ones will panic, delay, or disappear.

“The best suppliers don’t just sell—they show.”
— Stefan.BOHN

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